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You can also get help from the staff, which is available 24 every day via live chat. Black Friday and Cyber-Monday pages get a lot of traffic. However, it's crucial to optimize these pages for SEO to ensure they are highly ranked on Google. Here are some helpful tips and strategies that will assist you. SEO Discovery SEO discovery is an essential step in the sales process that helps you determine if your agency is the right fit for the customer. It's also a great way to understand the business goals of the prospective customer and how your services could help them reach these goals. While it's tempting to bombard prospects with a myriad of questions, Pathfinder SEO recommends keeping things simple by developing an agenda that steers the conversation. This way, you'll be able to ask the right questions and discover important information that will be crucial in the execution of SEO strategies. It's also important to listen carefully when the client speaks. 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